Dominion Charter was a young private aviation firm that had been in existence two years. In that time, the company made efforts to validate itself as a luxury brand in a very crowded, and often confusing, market. The Moten Group developed a complete management and marketing strategy for the company that further segmented the private aviation niche to carve key differentiators for this newbie. Capitalizing on ideas such as billing transparency and a boutique approach versus commercialized private travel, Dominion was quickly separated from the major/minor competition as an industry leader. Dominion has seen a +150% increase in traffic to their website and communication of qualified buyers through the social networks. Dominion Charter Ltd., has begun to realize theory as profit and that is what sets The Moten Group apart.