Welcome to the Power of P4 Planning™

Product + Packaging + Profit + Performance = Strategy

“Creativity is being able to see what everybody else has seen and think what nobody else has thought so that you can do what nobody else has done.” – John Maxwell, Author, How Successful People Think

Let us use our creativity to showcase your vision and give voice to it.
We are knowledgeable enough to develop an entire strategic management process.
We are creative enough to give insight into every area of your marketing plan.
We are nimble enough to make adjustments to the plan to keep the execution fresh and on target.

Products
We research your products and services to make sure that we find “the main thing”. We use that core product or service to help you discover your keys to market appeal. We help you analyze ways to retain the customers you have and increase your customer base through organic growth in other areas of the market. A great product is only half the battle.

Packaging
Packaging is BRAND. It is how your customer’s identify you, establish the worth/value of your product and determine the price they’re willing to pay. Brand is every box, every photo, image or book, every wrapper, every ribbon, every floor tile, every paint stripe, every scrap of wallpaper, every scent, every leaflet, scrap of paper and postcard, every product in your store or office, how it is presented and the presenters of it. It is every part of your staging and cannot be ignored.

Profit
Your business is open to make money. That’s the bottom line. Even a nonprofit must profit in order to complete the mission and make a difference. We help you determine which products and services are moving and which are stagnant in your business. We review your projections for measurable goals in one, five or even ten years. To plan for your future, we help you determine what your goals should be today.

Performance
The best plans mean nothing without proper execution. We help you align your Key Performance Indicators (KPIs) and develop systems to measure those indicators. We then clearly define and help you communicate the goals across the business because we know that what gets measured gets done. No project is too big when you have our help to create the incremental steps that walk you toward achieving your business goals. Our goal is your success.

Get started now using our Project Planner Contact Form.

 

MEET OUR TEAM

Christopher Barnes
MARKETING ASSOCIATE
Lucy Barnes-Moten
PRINCIPAL
C. Edward Moten
CHIEF OPERATING OFFICER

SOME OF OUR CLIENTS